Brand24

What is Brand24?

Brand24 is a professional social listening platform that monitors mentions of your brand across the internet including Reddit, social media, news, and blogs. It combines sophisticated analytics with influencer identification and real-time alerts, making it the tool of choice for marketing teams serious about reputation management.

Key Features

• Professional Analytics: Advanced metrics and insights on brand mentions and sentiment
• Influencer Scoring: Identify and track influential users discussing your brand
• Multi-platform Monitoring: Monitor Reddit, Twitter, Facebook, Instagram, blogs, and news sites
• Real-time Alerts: Receive instant notifications when your brand is mentioned

Pricing

Brand24 offers a paid pricing model, starting at $79/month. This includes professional analytics, influencer identification, and multi-platform monitoring. Higher tiers add more user seats, advanced features, and priority support.

Who Is Brand24 Best For?

Brand24 is best for marketing teams, agencies, and companies seeking professional-grade social listening capabilities. It's ideal for organizations that need to track competitors, identify brand advocates, and respond to customer feedback at scale. Any team managing brand reputation across multiple channels will benefit from its comprehensive analytics.

Pros and Cons

Pros

• Professional-grade analytics provides deep insights into brand mentions
• Influencer scoring identifies key voices and brand advocates
• Multi-platform coverage ensures you don't miss mentions anywhere
• Good Reddit coverage with detailed subreddit-level tracking

Cons

• Expensive pricing compared to Reddit-specific tools
• Reddit is just one data source among many platforms covered
• Complex interface requires time to learn all available features

Alternatives to Brand24

If Brand24 doesn't fit your needs, consider these alternatives: Mention (broader platform coverage), Snooper (Reddit-focused monitoring), Brandwatch (enterprise social intelligence).

Frequently Asked Questions

Can I set custom keywords and filters?

Yes, Brand24 allows unlimited custom keyword creation and advanced filtering for precise monitoring.

How often are mentions updated?

Brand24 monitors in real-time with alerts delivered instantly as new mentions are detected.