Brand24

What is Brand24?

Brand24 is a social listening platform that tracks mentions of your brand, products, and competitors across the web, including Reddit, X, Instagram, Facebook, TikTok, news sites, and blogs. It pairs real-time alerts with sentiment analysis, reach and engagement metrics, and influencer scoring, which is why marketing and PR teams use it for reputation management and competitive intelligence.

Key Features

• Real-time mention tracking: Get notified the moment your keywords appear on Reddit and other sources.
• Sentiment analysis: See whether the conversation about you is positive, negative, or neutral at a glance.
• Influencer and reach metrics: Identify the accounts driving the conversation and estimate how far mentions travel.
• Reddit alongside many sources: Reddit posts and comments are indexed with the major social and news platforms, with filtering by source.

Is Brand24 Worth It?

Brand24 is a capable, polished social listening tool and its Reddit coverage is solid. The catch is price: plans start at $199/mo billed annually ($249 month to month), with a 14-day free trial. That is hard to justify if Reddit is your only channel, since dedicated Reddit tools cost a fraction of that. It earns its keep when you genuinely need cross-channel listening, sentiment, and influencer data for a brand or clients, not when you just want Reddit keyword alerts.