Reddit Ads

What is Reddit Ads?

Reddit Ads is Reddit's native advertising platform enabling businesses to run promoted posts, display ads, and video ads directly on the platform. With self-serve controls and targeting by subreddit, interest, and demographics, it provides direct access to Reddit's audience.

Key Features

• Promoted Posts: Boost regular Reddit posts to reach broader audiences
• Subreddit Targeting: Target ads to specific communities most relevant to your product
• Multiple Ad Formats: Choose from text posts, images, video, and carousel formats
• Self-Serve Platform: Create and manage campaigns directly without agency involvement

Pricing

Reddit Ads operates on a minimum spend of $5/day, with costs varying based on your targeting and bid strategy. Most campaigns average higher daily budgets for meaningful reach.

Who Is Reddit Ads Best For?

Reddit Ads is ideal for businesses and brands wanting to reach Reddit's engaged audience directly. It's suited for companies with established budgets for paid advertising and those specifically targeting Reddit communities.

Pros and Cons

Pros

• Official platform ensures trust and direct access to Reddit's tools
• Subreddit targeting reaches highly specific, engaged communities
• Multiple ad formats provide creative flexibility for different content types
• Self-serve dashboard gives you direct control without intermediaries

Cons

• Can be expensive with competitive bidding in popular subreddits
• Reddit users historically dislike advertisements, affecting engagement
• Requires advertising expertise to run effective campaigns

Alternatives to Reddit Ads

If Reddit Ads doesn't fit your needs, consider: SparkToro (audience intelligence), Reddit organic marketing (content-first approach), Redreach (outreach platform).

Frequently Asked Questions

What's the minimum budget?

$5/day is the absolute minimum, but most campaigns require higher daily budgets for meaningful impressions and engagement.

Can I target specific subreddits?

Yes, subreddit targeting is a core feature. You can select specific communities or target by interests and user demographics.