Awario

What is Awario?

Awario is a social listening and monitoring platform with strong Reddit coverage, designed for marketing teams tracking their brand across multiple social platforms. It combines advanced search, sentiment analysis, and competitive intelligence for comprehensive social media monitoring.

Key Features

• Strong Reddit Coverage: Comprehensive monitoring across all of Reddit
• Boolean Search: Advanced search syntax for precise query refinement
• Sentiment Analysis: Automatically categorize mentions as positive, negative, or neutral
• Competitive Analysis: Monitor competitors alongside your brand

Pricing

Awario is a paid platform starting at $49 per month.

Who Is Awario Best For?

Awario is ideal for marketing teams and agencies managing multiple brand monitoring tasks across various platforms. It's particularly valuable for companies needing sophisticated Reddit monitoring combined with monitoring on other social networks.

Pros and Cons

Pros

• Strong Reddit coverage ensures comprehensive monitoring
• Sentiment analysis provides insights into brand perception
• Boolean search enables highly targeted queries

Cons

• Mid-range pricing at $49/month adds up for multiple monitoring accounts
• Not exclusively focused on Reddit means it may not have features Reddit-specific communities need

Alternatives to Awario

If Awario doesn't fit your needs, consider: Mention (European alternative), Brand24 (competitor tracking focused), Snooper (Reddit-specific monitoring).

Frequently Asked Questions

Can I monitor multiple brands?

Yes, Awario allows you to create multiple monitoring projects for different brands or keywords within your account.

How accurate is the sentiment analysis?

The sentiment detection uses AI trained on social media content, with accuracy varying by topic. Manual review of important mentions is recommended.